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As anxiety about the declining television business permeates the Emmys, the show relies on … Kanye West jokes.
"Like hires like," as they say. At last night's Emmys, which were permeated by an industry's anxieties about the future, the actors and producers and directors looked pretty much like the cast of Mad Men when that nice black elevator operator wasn't around. "I know that everything is changing but I'm not afraid of it," said Mad Men's creator, Matthew Weiner, while taking home the Emmy for Outstanding Drama.
You maybe should be? Yes, pretty much no one watches the networks, the cables will soon be almost equal players for almost equal pay, and no one's quite sure what to do. So how about doing something different, at last, for once in your lives?
If you worked for one of those shows, could you really face the shame parade of all-white faces at next year's Emmys? Wouldn't you go back to work and try to fix it? Maybe not—because you would have done it years ago.
What last night's Emmys proved was that The Industry as a liberal menace is a total frame job. Really? A bunch of yutzes from Yale, who haven't managed over the years to get a single Sonia Sotomayor onto their supreme joke jury? They're not liberals—they are nice, funny, probably awesome, mostly Ivy League comedy nerds who, through action or inaction, conspire to keep people of color out of the big gigs.
• Watch the top 10 Emmy moments.As has happened before, last night brought that horrifying moment—when the writing staff of many of the shows up for best comedy or variety show were displayed, including Jon Stewart and Conan O'Brien's. Let's look for the people of color! Hey, there's Wyatt Cenac, the lone black man, hired last year by the Stewart team! And—oh, no, that seems to be it. But at least that young white Simon Rich, the son of the New York Times columnist Frank and also Harvard '07, is working as a writer for Saturday Night Live.
If you worked for one of those shows, could you really face the shame parade of all-white faces at next year's Emmys? Wouldn't you go back to work and try to fix it? Maybe not—because you would have done it years ago.
And what's saddest about this is that all these nice white people at the top feel the cruel financial pressure of the industry. It's "the last official year of broadcast television," said Julia Louis-Dreyfus, and I don't think she's that sad to see it go. Tina Fey's crack about how she's glad NBC hasn't canceled 30 Rock for a cheap talk show is funny because surely someone at the network has run those numbers. Expensive, fantastic shows like Mad Men and Damages are, well, expensive, in this era when quality is revered by a small, cosmopolitan audience. Advertisers still respond to an average viewer income that's double or quadruple America's median, so it's no surprise that they can sell that ad space. But still they lose on total viewers. The execs are stressed—and everything else falls through the cracks, including what real America looks like.
Instead of programming for "them," TV execs are trying to squeeze the last big bits of cash out of TV before it basically becomes satellite radio—a million shows, always on, some in Tagalog, some always starring transsexuals. Last night's remarkably penetrated brand interventions were supposedly a sign of what's going to save the industry, but really were its death rattles. The diversity of America is relevant because also like watches like—which is why there are at least a few working black and Latino and Asian people in front of the cameras. Here comes LL Cool J—and the guy who played Robin in that one Batman movie to present an award and pimp their show that appears on the same network! And here's John Hodgman doing the announcing, and Justin Long on Drew Barrymore's arm—and here's John and Justin in the commercials! It's Total Brand Permeation.
That's already old business. Is your tacky intra-cross-platform brand explosion really going to drive some extra viewers to NCIS: Los Angeles? It may, for a while! Enjoy it while you can. At least that show is designed to look like that good old-fashioned Lethal Weapon ebony-and-ivory buddy system. Back then, in the last 80s, we thought that was the beginning of the end of the "black men can't open a big movie" era, when black actors were also making inroads on TV. But sometime between the original Melrose Place and the new one, all that progress stalled. What did we get last night? A lot of white people, a bunch of oddly nervous Kanye West jokes—and a lot of people eyeing Tracy Morgan suspiciously. Looks like Mad Men is the perfect show for our time in every way.
Choire Sicha is co-proprietor of The Awl and is at work on a nonfiction book for HarperStudio.
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picopallasi
"What last night's Emmys proved was that The Industry as a liberal menace is a total frame job..."
No, not really. The ratio of businessmen/corporation = inherently evil/bad guy to environmental activist/government agent = good guy is incredibly large. It's not a 'total frame job', while it isn't necessarily agenda-driven like Rob Reiner, the pro-government/anti-corporation worldview is easily pervasive in Hollywood. Yes, that does make them hypocrites but they don't exactly put a lot of thought into what they do, do they. Their movies and tv are usually shlock, so goes everything else they know.
JennEm
I appreciated the hits on the Yale Mafia (elitist assholes) and Simon Rich (Frank's little boy). That criticism was fresh and daring, no one else will dare write about that.
But your 'all the white faces, all these caucasians!' material was tiresome, especially coming from what appears to be a White Boy.
Why don't you stop writing immediately, stop expressing your thoughts and opinions. Because whenever you write something, you're taking an opportunity away from a Black or Latino writer. In fact, you should insist your column be reassigned to an African-American or Hispanic person. Because in writing your column, you must be taking an opportunity away from somebody else. And most likely it's someone else of color.
Right?
Choire
I think you should think about what you're saying. The only way to employ historically (and currently!) underemployed people of color in this country--by the way, the percentage of black men of working age who cannot find work in New York City is well over 50%—is, you are saying, to "take jobs away from white people."
Har har. But guess what? It's not a coincidence when your ENTIRE STAFF is white.
niceenough
I agree, mostly, with what you're saying but you sound like a total douche bag. Please stop.
gandolf
Right on. This guy has internalized the far-left racial justice insanity from the liberal academies he rails against.
dbro0009
Jenn: I guess the question would be is this "segregation" de fact or de jure. I think you are being glib but I understand your point
akcita
When the majority of eyballs of any given ethnicity are changing the channel to the new WBC(White Boy Channel) or BGC(Black Guy Channel), the content itself gets de facto segregated just like the awards shows are...
New media is a much more bifurcated creature. It will allow a much more targeted audience, but requires a lot more work to manage. It will be interesting how the Big Networks will respond if writers like you try to force them to continue to be everything to every one in all demographic groups, and grade them on the color of faces at the awards shows.
I didn't see quite so many white faces getting awards at the Essence Awards. Terrible isn't it?
AllyIowa
I always love it when a white man first notices the lack of other MEN up on stage. How about the fact that WOMEN make up more than half of our population and I sure didn't see many of them up there. Here was the thing I felt during the primary last year that nobody ever seemed to understand: I could care less that Obama was black. For me, he was just another man. I was looking for a new worldview. That of a woman. I think you guys have had your chance in control of the power structure of this country and you have royally screwed it up. I am for giving women a shot. On the other hand, women in this country deserve what they get. Feminism is dead and this is the perfect example.
Choire
You don't know what I first noticed, but thanks for reading!
Back in the days when there was feminism--and I agree with you--we understood that you didn't squabble for each other's pieces of the pie, that you actually wanted to go to bat for a whole new damn pie, a prettier pie, one that didn't taste like garbage. Oh well.
CPC-83
So it's okay for women to succeed, but not Black folks? What advantage has a Black man had that makes him such an obvious choice to inherit that which White men created, modified, an preserved for their own use?
"Feminism is dead?" Thank God that's not true; I'm a better man for it.
NorCal
Thank you for stating the obvious. Men have dominated the media (& politics). To see the Little Dorrit production team, including the director, was exciting and new. Of course they were not from Hollywood or NYC or the USA. But I don't believe that feminism is dead and that women deserve what they get. I remain somewhat optimistic. Still, Hillary was a great choice missed. The few minorities in attendance was also very obvious. But, still, the show had great production value! and I don't care about the Emmy awards.
AllyIowa
JennEm: Great post!
adubya
Yet another strange, weirdly cruel and just plain awful column from Mr. Sicha. Keep it up, Daily Beast!
gandolf
Can anyone tell what this article is about?
Three paragraphs in, I gave up. Not worth it.
Noontime
JennEm:
I appreciate your post.
There are good, talented, white folks out there. And for the sake of diversity-cosmetic or otherwise, we shouldn't deny those folks opportunities. I totally agree. But for the sake of, not so much argument, but intelligent discourse, don't you think there's a chance that when a group of white folks gathers in the living room, break room, or boardroom, they do so not as "white people,' but as "normal people?" Is there a chance, that, at least on a subconscious level, everyone else is viewed as a "social deviant?"
I ask simply because during the Sotomayor hearings, her now infamous "wise Latina" remark drew the ire of Lindsay Graham and his cronies. Their assertion, at least to me, seemed to be that good, God-fearing white men have neither race nor gender. They transcend such things and by virtue of being white and male, they are the sole proprietors of all things just and impartial. I'm quite certain such logic extends well beyond capitol hill.
TallulahBankhead
thank you for stating this. It is really difficult (and evidently upsetting) to make people understand that whiteness isn't the automatic default for normal.
CPC-83
Pretty accurate article. "Mad Men" is far more relevant than any show since particular seasons of "The Sopranos". You have White execs, sprinkled in with "colored"execs who come form the same place the White ones, trying to understand different markets. Hence, Carlos Mencia has a show. When you force integration or go with the watered-down version of Affirm. Act., those are the results. But when people make concerted efforts to reach out, get folks with a wide-ranging perspective on their staff, the results are far more genuine and acceptable.
carouzer
Please...who cares? Another self-congratulatory award show, this time hosted by Doogie Howser, to honor people, the majority of whom apparently think "reality shows" are real or at least would live viewers to think so. Talk about dumbing down!
Are you really surprised that these folks, who claim to hold liberal social views, behind the scenes mostly hire white people? You must be extraordinarily naive,
mredder4
See, the thing about comedy is that it does not matter who wrote it. Whether a joke came from a white guy, black guy, asian woman, hispanic woman, whatever. All the matters (or should matter) is the humor. Is it funny? It all boils down to that question, at the heart of comedy. The rest of it is the industry, from the perception of the racial makeup of a writing staff to the cross-branding.
When there was a big uproar on The Huffington Post about two more women being hired by SNL, everyone was quick to try to jump to the conclusion that the white cast was growing. The frenzy ignored two facts: 1) one of the women is Iranian, and her resemblence to white women is only visible to people who only notice brown skin as non-white, and 2) two other white women got the chop and were removed from the cast at the same time. So, there was this giant brainfart about SNL and casting and the net result was the same number of women in the cast, plus the addition of a minority cast member at the same time. So what was served by harping about and jumping to conclusions about SNL's casting? ZERO.
It should matter what's funny more, and who wrote it less. THAT is a colorblind society. Everything else is just bleeding-heart overly-political-correctness.
sonofloud
I'd still watch anything these "liberals" come up with over any "reality" show ever !!
spearsoll
Choire is writes of race like he is straight out of 1997. Not totally irrelevant, but not really in touch. His writings are all straight out of my entry level literary criticism class from years ago.
Czarkazem13
It's weird. I know I basically agree with the author, but I just can't help looking at this like a bad sophomoric blog.
Jswift
"A lot of white people, a bunch of oddly nervous Kanye West jokes-and a lot of people eyeing Tracy Morgan suspiciously. "
I can't deny the first. However the second one is totally justified. Have you ever seen that man in an interview? He's kind of insane...I'd eye him suspiciously as well, and race has nothing to do with that.
Snertly
Originally I was under the impression that Mr Sicha was a contemporary writer. But the only explanation that makes sense now is Mr Sicha is a pseudonym for articles pulled from someone's thirty year old slush pile and tarted up with a few pop references.
expatinTO
GIVE ME A FUCKING BREAK THEY ARE MOSTLY JEWS
not that there is anything wrong with that amirite?
Czarkazem13
LOL. Nope, they're mostly white. Yes, there is a disproportionate amount of Jews there, but the majority are goyim.
Thank you.
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